Every Saturday, the best of STH is delivered directly to our subscriber’s inboxes. This weekly newsletter is something I personally do every week, even when traveling. Just for some sense, I did 35 of the weekly newsletters on the road this year, and it was a slow travel year with the new baby’s arrival. The goal of the newsletter we started a few years ago was to update our readers with some highlights for the week. Not everyone has time to read STH every day. The newsletter is a way to stay updated quickly on what is happening in the markets we cover and the reviews we do. Last quarter, we also launched a new (paid) Substack, which will become our second publication venue.
The New Axautik Group Substack
In Q3, we launched our new Substack. The goal is to supplement what we have on STH with additional detail in the Substack. Frankly, some topics might be fascinating, but we do not cover them because STH is not the right venue for them. It is also a way to give a little bit more detail for folks in financial communities and data center infrastructure providers. It also gives them an avenue to support our work.
The Axautik Group (when reading this, think pronouncing it as “exotic”) is the analyst arm for STH. We also have a few paid reports online. We are trying to get things in the right buckets, which is never easy, but I think we are doing a decent job so far. We are targeting the Substack at a lower volume and traffic but a higher detail paid tier.
If you want to support STH and your company supports purchasing industry subscriptions, the new Substack is our offering there. If you are an STH reader and have a subscription allowance at your company that you need to use by the end of 2024, it would be much appreciated if you could subscribe.
What is in the STH Newsletter and how are features chosen?
You can check out a recent edition here for a flavor. The STH Newsletter has settled on a format that has three basic sections:
- Recap of the week
- Top five stories of the week
- A preview of the STH content plan for the next week
Each week I reflect upon what we covered that I felt had the biggest industry impact or the key theme(s) of coverage for STH that week.
Then there are the top five stories over the past seven days in the STH Newsletter. Over time, this section turned into my top 5 picks from the week. Usually, I try to highlight reviews and then also a few pieces of other content that I personally liked best.
We constantly have companies trying to advertise to the thousands of readers signed up for our newsletter, but I want this to be something that is just based on the STH team’s input from week to week.
Finally, I like to add a little preview of what is coming on STH the following week. Sometimes, we cannot hint at embargoed news. Usually, at the end of the newsletter, I try to add a few hints about big industry events and upcoming content on STH.
The end goal is to provide a perspective for STH readers on topics so that if they are away on vacation or for some other reason, they can quickly catch up.
Subscribe to the STH Newsletter
Subscribing to the newsletter is easy. Here is the form.
We are not selling your e-mail addresses on the weekly newsletter, and MailChimp is managing everything now, so you can subscribe and unsubscribe from the list as you want. MailChimp has a great system for managing it. The goal of our newsletter is to be an easy tool for our readers to use rather than a burden.
Final Words
I hope this is a useful way to keep current on STH even if you do not have time to drop by every day.
We are not promoting the newsletter via overlays and pop-ups. Those are very effective, but they hurt our reader’s experience. I do not like them, so we will not have newsletter signup overlays as long as I have a say. I run STH as something I would want to visit daily, even if I did not work on it. Likewise, the STH Weekly Newsletter is designed to be something I would want to receive. It is a simple formula that is often disregarded in the tech website space.
