Something we have been foreshadowing for some time is that something was happening with the Tyan brand. After two decades, it is giving way to the broader MiTAC branding.
The Beloved Tyan Server Brand Giving Way to MiTAC
I only learned about this branding change at a lunch in early August. Effective October 1, 2024, MiTAC is unifying its brands under a single name, MiTAC Computing. We just saw the X account for Tyan flip to MiTAC Computing a few minutes ago. You can see the Tyan handle is now MiTAC Computing on X:
Even the Tyan website now points to MiTAC Computing.
That means that Tyan is becoming MiTAC. To be clear, Tyan is (was) a MiTAC brand, but the company also has purchased other businesses like the Intel DSG Server Business that will be rolled into MiTAC Computing. If you saw our recent Tyan GC70-B8033 1U AMD EPYC Milan Server Review, or our MiTAC Intel Denali Pass High-End Liquid Cooled 2U 4-Node Review you might have gotten the sense that something was up with the Tyan brand.
Now we can talk about the big change.
Final Words
I asked why this was happening and the response was very simple. MiTAC Computing is going to be the larger brand from now on. Instead of having a hyper-scale/ cloud brand, the Tyan brand, the Intel DSG server brand and so forth, it will all be MiTAC Computing. That lets the company focus its branding efforts on a single name instead of several smaller ones. Frankly, it makes sense.
In honor of the Tyan brand, we pulled up the oldest Tyan picture on STH, the April 2011 Tyan S5512WGM2NR motherboard, alongside the newest Tyan picture we had on STH from September 2024 as the cover.
Feel free to add your oldest Tyan picture to the thread on X.
Farewell to Tyan!
We had their first dual Opteron boards and remembered them by shitty support.
There was some bug within AGP bridge chip and there was a workaround which they didn’t biother to apply BIOS patch for, thus rendering boards useless for us.
This is where we reached “fuck Tyan” point.
They were bragging about supplying Google etc, so I suppose they didn’t really need mere mortals.
Is there any corresponding change to internal structure/organization of products/etc. or is this one of those that’s basically a status quo but with something to help the marketing and branding people keep busy?